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We deliver marketing information in a way that's easy to understand to help grow your business

naming your business

Naming Your Business – Getting it Right

I have a confession to make, I've never really been very good at naming things. Anything for that ...

Latest Posts

happy home owner

Construction Marketing: Attract Customers to Your Construction Business

Who Is Your Ideal Customer? Attracting customers to your construction business is made easier by understanding how to effectively use marketing techniques which will help you attract your best customers. Building a home is a major life decision. It’s something most people will only do once — or maybe twice in their lifetimes. Choosing the …

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promote your nonprofit fundraiser on facebook

Using Facebook Events to Promote Your Nonprofit Fundraiser

Fundraising events play a vital role to promote your nonprofit fundraiser. In order for an event to be successful, it must have people attending. If no one attends, not only is the initial investment lost but any potential donations are lost. What can you do to ensure you have people attend your events? Marketing! Lots …

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mobile first indexing

How Mobile-First Indexing Affects Your Website

Google has officially announced the roll-out of it’s mobile-first indexing. Mobile-first indexing began prior to Google’s official announcement on March 26, but it was the first time they’d made an official announcement on their own channels. For now, Google is only moving websites which already follow their best practice guidlines for mobile-first indexing. Responsive websites …

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seo terms

SEO Terms

Don’t let the SEO terms used by a digital marketing company intimidate you! This list of SEO terminology will give you the power to communicate effectively so you know what is being done to optimize your website. 301 Redirect – Code used to make one web page redirect the visitor to a different page. Above …

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search engine optimization techniques to get your website ranked

4 Things No One Told You About Search Engine Optimization

Search engine optimization can be a complex process. If done incorrectly it will have a huge negative impact on your search engine rankings. If you research search engine optimization, you’re going to come across a staggering amount of information and it’s easy to get sucked into a black hole. These four techniques will help simplify …

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social media planning

4 Steps to Building Your Social Media Strategy

Plan, Do, Check, Act – The Deming Cycle Building your social media strategy can seem like a daunting task. The question I hear the most often is, “where do I start?”. Several years ago I came across a method called the Deming Cycle (also known as PDCA) which involved 4 steps: Plan – figure out the …

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