Search the internet for advice on SEO and you're sure to find a wealth of information readily available at the click of your mouse. But not all the advice you find will give you the results you desire and some might even hinder your business growth.
- SEO is a long-term strategy that requires commitment in order to increase organic website traffic
- Using paid advertising is not a substitue for search engine optimization. SEO keeps working even after you stop running paid ads
- Improving the search ranking of your website involves more than keyword research.
Myth 1: SEO is a one-time project
Let's say, your goal is to get fit for 2021 so in January you purchase an online workout subscription and workout every single day. You loose a few pounds and start feeling great. Sweet! Now you're done and don't have to do any more workouts. Wrong!
Just like working out, SEO requires regular on-going effort. You can't "do SEO" once and continue to reap the benefits. A quick SEO audit can fix things like page titles, content headers, alt text, and other SEO factors. To get the best results though, it's important to monitor, adjust, and improve those SEO factors over time. If you're neglect the SEO of your website, it will eventually rank below your competition. If you want to increase traffic, gain new leads, and increase sales for you business, you must continually optimize the SEO of your website.
Myth 2: Pictures are Worth a Thousand Words So Content isn't Important
Some businesses believe this SEO myth because their work is visual in nature so they feel it's only important to add new pictures and images to their website instead of focusing on good content.
If you want to get the most benefit from SEO, you must create content on a regular basis. 82% of marketers who regularly add content to their website through their blog see a positive return on their investment (ROI). Content tells Google what searches it should rank your website for. This creates new ways for leads to discover your website which will increase your traffic.
Myth 3: Google Ads Improve SEO Ranking
This SEO myth comes from the mistaken assumption that since Google Ads and Google search rankings are from the same company that one helps the other. This is simply not true.
Google Ads will not directly impact the ranking of your website. However Google Ads will help your website in other ways. For example, by monitoring your click-through rates on your paid ads, you can learn what keywords should be optimized for better quality organic searches. There's no doubt that paid ads can help improve your website's conversion rates, but they won't help with your website's ranking.
Myth 4: Social Media will Give You a Ranking Boost
Because Google says they don't use Facebook likes or Tweets from Twitter to rank websites, business owners believe that social media is unimportant to SEO.
There is only part of this statement that is correct. Google does not use metrics from social media to directly affect search rankings. However, social media activity does have a second-hand effect on SEO. Social media helps to distribute your content which results in more links to your website. These links help boost the authority of your website which will boost your website's search ranking
Myth 5: You Have to Rank #1 for Some Magic Keyword to get Found in the Search Results
What's your magic keyword? Is it construction companies? Perhaps home construction? Or painting contractors? Whatever your "magic keyword" is, you need to think in broader terms. Sure you might be a residential construction company but those specific words are not the only thing people use to search for your business. For example, take a look at these results for custom home builder:
This is far from an extensive list of the SEO myths that stunt the growth of a business's website. There are many more that can be discussed, but what's important to understand is that SEO is a process that can help your business rank better in the search engines. If you'd like to know more about SEO and what it can do for your website, we're here to help.