Websites Are Powerful Tools for Every Business
When I talk to potential clients about creating a website for their business one question is repeated over and over: “what can a website do for me?” This question is very common especially for older more established businesses who have been around for a long time. They don’t see the need for a website because they have been doing business for so many years without one.
Many businesses have joined social media sites where they add information about their business, post pictures of their recent projects, and perhaps even connect with potential customers. But you don’t own that social media platform and there’s not guarantee it will be there tomorrow. What would happen to all your online advertising, your digital marketing if you wake up and Facebook is gone.
I don’t particularly like trying to convince a business to develop a website but I have found what they are looking for is just a bit of information about the value of a website. One of the most important things I tell everyone is to build their online presence on a platform which they own. In addition to owning your digital advertising, here’s a few more reasons to build a professional, responsive website for your company.
1. Websites Help Your Business Get Found Online
The internet is a very powerful and often used tool; it is not unusual for most people to go to the internet first when searching for a product or service. When they do an internet search for a product or service you sell, will they find you? A well-built, professional website is one of the most important assets in your digital marketing toolbox. This should be the hub of all your online marketing and the first place where you build your online presence.
2. Cost Effective and Flexible Advertising
How much do you spend on advertising on the radio, television, or in newspapers for a year? Would you say $1,000, $5,000, $10,000? How much would it cost for you to have that advertising running 24/7? A professionally built website is an investment which will prove to be effective for years to come. Not only is a website affordable it is also quite flexible. You can add pictures, videos, and more any time you want. You can also have a personal dialog with your customers as often as you wish whether that would be once a week or even 2-3 times a week. You are in control of how often you connect with your customers.
3. ‘Round the Clock Customer Service
Your website is online and ready to welcome your website visitors with open arms. Someone who just lost their home may be sleepless at 3 am and looking for a construction company to help them re-build. Are you going to answer the phone at that time for a new client? Probably not! But your website will be right there to offer this potential customer all the answers they need. Your website visitors can send you an e-mail at any time and you can connect with them during your regular office hours. How much would this be worth to you to be able to have your customers connect with you at any time of the day or night?
4. Product or Service Research
One of the conveniences of the internet is to be able to compare different products in a matter of minutes by simply typing in the product name or description and clicking through a variety of websites. Many times if a customer finds information they need about a product or service on a particular website they will most likely purchase that product right from that website or contact the company to get more information about their services. This can be a very valuable benefit to offer to your customers.
5. Build Relationships
People like to do business with people they know. Websites — especially ones with a blog — are a very good medium to help customers get to know your business. If you simply have the basic web pages on your website they can at the very least see pictures of your business and staff, read about the company history, and learn more about the products and services you offer. If you add a blog to the mix they can also get regular information about whatever it is you choose to talk about on your blog. This type of interaction helps customers get to know you.
What benefits are most appealing to your business?
What’s stopping you from reaching out to your customers today? Business websites give you the ability to reach your customers in a way they are reaching out to you.