Struggling to build your social media network? Me too. One challenge I’ve faced was how much to share and how much to promote my business.
I just stumbled across some information that talked about a “70-20-10” content sharing rule in social media.
- 70% should be helpful or informative – share content to teach your visitors how to do something or give them ideas about how to make their business grow.
- 20% from other sources – promote blogs, fan pages, and people you follow to give your visitors even more great information they can use.
- 10% is self-promotion of your products and services – no one likes to be constantly bombarded with “buy, buy, buy” so make this useful to your visitors. Sprinkle in special sales, coupons, or limited time offers.
I’m going to incorporate this into our social media strategy. How ’bout you?