Local business video marketing is a great marketing strategy you can use whether your business is a one person operation or you have a small team.
Local business owners usually have a tight marketing budgets and are conscious about how you focus your time and money to attract new customers and stay in touch with existing ones. Local business video marketing is becoming an increasingly popular way for small, local businesses like yours to attract, retain, and convert new customer - and they're seeing extremely successful results.
According to Cisco, video marketing is predicted to account for 82% of all internet traffic by 2020. With the new year just around the corner, now is a great time to start using video marketing for your local business.
What is Video Marketing
You've probably heard a picture if worth a thousand words. If that's true, then how much more is a video worth? Every industry has its buzzwords and "video marketing" is one of the buzzwords of the marketing industry. But what exactly is video marketing?
Local business video marketing is creating video content designed to reach your local customers. It caters to a varied audience with an increasingly shorter attention spans. Video marketing is quickly rising to become an important part of your content marketing strategy. It's important to know what kind of content you want to create when you get started with your local business video marketing strategy.
Local Business Video Marketing Ideas
Sometime, figuring out what videos to create is the most difficult part of getting started.
Here's four videos with examples you can use to start your local business video marketing strategy.
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Benefits of Video Marketing
Businesses that use video grow revenue 49% faster than non-video users. (Aberdeen, 2015) Some marketing trends reach a peak and then fizzle out a few years later. Video marketing has been growing in popularity and effectiveness year after year.
Getting traffic to your website from organic search results is an important part of any SEO strategy. Video drives 157% increase in traffic from organic search results. Using local business video marketing is a great way to get clicks to your website.
How To Videos are a popular type of video drawing user to YouTube. They work great to have a conversation with the viewer and answer the questions your customers might have.
For example, if you're a local gardening center you might want to do a how to video about creating centerpieces for the holidays. You can showcase some of the plants and contairs you have for sale.
How to videos show people what's so special about your product or service. They show people you know what you're talking about and how to use the products or services you're offering to them
FAQ Videos are the 101 questions you get asked by your customers. You should create a list of these questions so you'll have them for easy reference the next time you want to create a video.
For example, customers are likely to ask a local carpet cleaning businesses what to do if someone spills red wine or grape juice on their carpet. You can create a video to show the steps a customer might take to ensure the stain gets cleaned up effectively and isn't set in when you arrive to clean their carpets.
FAQ videos are great for sales. By answering the questions a customer might have before they ask them, you ensure they're ready to purchase your product or service as soon as they call you.
Testimonial Videos are another great videos that's easy to get started with right now. Ideally you're already collecting reviews and testimonials from your customers. The next time you have a customer willing to give you a review or testimonial, ask if you could record a short video of them talking about your business and the experience they had in working with you.
Testimonial videos create a phenomenal statement new customers can see when they start working with you or purchase your products or services.
Behind The Scenes Videos videos take people behind the curtain of your local business and show them a side of your business they might not normally see. You can use these videos to show how you create your products, to showcase a special event or person within your office, or anything else that goes on behind the scenes.
One idea for a behind the scenes video of a business who creates bath bombs or salts would be to show them the "mad scientist" mixing up the ingredients for these products. Not only will this give them a glimpse behind the scenes but will also show them the quality of the ingredients going into the product you're selling to them.
Behind the scenes videos are great for building the "know, like, and trust" factor so customers can really get to know you and feel confident when they get ready to purchase your product or service.
What About You?
Do you prefer watching videos over reading text? If that's the case I created the first Nerd Free Marketing video recently. You can get a glimpse into the baby steps I've started taking for my local business video marketing strategy. The video I created talks about the ideas I mentioned above for videos you can start creating.
In the future I plan to create more videos and you'll not only see my video studio grow but you'll also get more info for local business video marketing ideas that you can use.
Some of the ideas I plan to create include:
- Setting up a home video area
- Equipment to use
- Local business video marketing strategies
- and more
Watch the video below or you can visit the Nerd Free Marketing YouTube channel to watch and subscribe.
I'd love to hear any feedback from you, especially if you have some ideas about videos I could create that would be helpful to your local, small business.